Sefton says thanks with launch of ’12 Days of Kindness’ campaign - The Guide Liverpool

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Sefton says thanks with launch of ’12 Days of Kindness’ campaign


Sefton Council is saying a huge “thank you” to individuals and organisations who have continually supported the Mayor of Sefton’s annual Christmas Toy Appeal.

Each year thousands of toys, gifts and stocking fillers are lovingly donated by kind-hearted residents, Sefton Council staff, partners and community groups to put a smile on the faces of Sefton’s children.

Since its introduction in 1996 by Council staff, over 8,000 vulnerable children have been supported. Last year 565 received gifts.

Gifts are collected each year at a number of locations across Sefton and then distributed by volunteers from across the Council on behalf of the mayor. Online & cash donations are also welcomed.

This year the Council is shining a spotlight on 12 individuals and organisations to thank them for their support for the Christmas Toy Appeal over the years. Each day from Thursday 9th December to Monday 20th December, a different individual or organisation will feature on the Council’s social media channels with a special festive thank you message.

The ’12 Days of Kindness’ individuals and organisations are:

  • Litherland Youth & Community Centre
  • Asda Bootle
  • Asda Southport
  • Tesco Litherland
  • Sandway Homes
  • St Robert Bellarmine Primary School
  • Birkdale High School
  • Sefton Library Service, Bootle Library and The Atkinson
  • St Marks Methodist Church Netherton
  • Active Sefton Leisure Services
  • Joseph Farrell, Sefton Council staff member
  • Sefton Council staff

Sandra Coventry, Head of Business Operations and Marketing, at Sandway Homes said:

“As well as bringing much-needed quality housing to the Borough, Sandway Homes, the Council’s wholly-owned housing development company, shares a strong commitment to delivering wider social value to our residents and communities.

“With our Managing Director, Louise Davies, we jumped at the chance to support the Mayor’s Christmas Toy Appeal to light up a smile on the faces of some of our most disadvantaged children this Christmas.

“And, with our partners, Barnfield Construction, Turner & Townsend, Abode Group and Stanza Style, we have aimed our gifts and donations at older teenagers, knowing this age range is often overlooked.”

Cllr Clare Louise Carragher, the Mayor of Sefton, said:

“The generosity and kindness from people across Sefton towards the Christmas Toy Appeal each year never ceases to amaze us.

“For many of our families across Sefton, Christmas can be a time of real pressure and hardship and the gifts & cash received through this campaign go a long way in ensuring all our children can enjoy some festive cheer.

“I want to extend a special thank you this year to the 12 individuals and organisations who go above and beyond each year to ensure the Christmas Toy Appeal is such a success. Your support is very much appreciated and is vital to ensuring we can spread as much festive cheer across the Borough as possible.

“And don’t forget, it’s not too late to donate.”

Donations of gifts such as new and unwrapped toys, gift vouchers, toiletries, pyjamas and stocking fillers for all ages can still be made and are welcomed until Monday 20th December.

Online gifts can be sent to ‘Sefton Mayor’s Christmas Toy Appeal, Town Hall, Oriel Road, Bootle L20 7AE’ and must also be received by Monday 20 December 2021. The deadline for sending cash donations via bank transfer is Wednesday 15 December 2021. Bank details are as follows:

Reference – Mayor’s Toy Appeal
Account Number – 382 96 888
Sort Code – 60 20 23

To find out how to donate to the Mayor of Sefton’s annual Christmas Toy Appeal please visit

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