St John’s Beacon lights up Liverpool Skyline in celebration of the Oscars

Last night, Liverpool’s iconic Radio City Tower – now rebranded as The Beacon – was transformed into a giant Oscars statue, in a dramatic publicity stunt designed to propel the landmark onto an international stage.

Timed to coincide with the 97th Academy Awards in Hollywood, the spectacle at The Beacon shone a spotlight on Liverpool’s own star quality, celebrating its reputation as a global cultural powerhouse.

The dazzling display also marked the unveiling of an exclusive opportunity to secure 7,500 sq ft of prime space at the top of the tower, offering a landmark location for a business looking to make a statement above the city skyline.

Standing at 138 metres tall, and one of the tallest structures in the City, The Beacon was transformed into a cinematic masterpiece, symbolising the city’s global appeal and vibrant future.

Mark Harvey at RivingtonHark, owner of the Beacon and shopping centre below, said:

“This is a once-in-a-century opportunity to reimagine a major landmark overlooking one of our greatest cities. With its central location, breathtaking views, and immense potential, The Beacon has the potential to be one of the UK’s most iconic destinations.” 

The Beacon could be suitable for a range of different activities or uses that make an impactful contribution to Liverpool’s cityscape:

• A Breathtaking Viewing Experience: The tower’s panoramic viewing platform will provide locals and visitors with 360-degree views 400 feet above the city, extending as far as the Wirral, North Wales, Lancashire, Snowdonia, and Blackpool.
• A Unique Entertainment & F&B Space: 7,500 sq ft of prime real estate is now available for entertainment venues, dining concepts, or immersive experiences, elevating the tower as a hub for social and cultural activity on an international stage.
• A Promotional Powerhouse: With its commanding height and visibility, The Beacon serves as a dynamic canvas for large-scale branding and cultural celebrations, as demonstrated by last night’s spectacular Oscars tribute.

Originally designed by James A. Roberts and completed in 1965, St Johns Beacon has been a defining feature of Liverpool’s skyline for decades. In 2020, it was granted Grade II-listed status, recognised for its “technological bravura and spirit of the space age” by Historic England.

Located just steps from Lime Street Station, which welcomes nearly 20 million passengers annually, The Beacon is one of the first things visitors see when arriving in Liverpool.

The international appeal of world-famous events such as the Eurovision Song Contest, The Open Championship, Southport Airshow, and the Grand National has helped cement Liverpool as a thriving tourist destination.

In 2024 alone, the city’s booming tourism industry generated over £6 billion with over 60 million people visiting the city.

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