St Johns’ 50th birthday year saw the Centre welcome 13 million shoppers and generate an additional £10m in sales – setting a new record for the city centre retail destination.
High streets and shopping centres have been enduring a challenging trading environment – the number of shoppers visiting UK high streets and shopping centres declined by 10% over the last seven years – but St Johns has bucked the national retail trend thanks to its prime city-centre location, innovative marketing strategy and great shopping experience.
St Johns Centre Manager, Neil Ashcroft, explains how the Centre has stood out from the rest of the retail pack: “Thanks to ongoing investment in customer experience and new senior appointments to the management team, St Johns hasn’t just weathered the retail storm but thrived, making 2019 our best ever year.
“We fully understand our shoppers and continue to focus on customer satisfaction, community engagement and brand partnerships. We believe in working collaboratively with our stores and this is why we have seen seven full store refits during the course of the year.
“St Johns Shopping Centre is home to a unique blend of independent retailers and larger premium national brands. We have something for everybody, and we pride ourselves on making it an enjoyable place to spend time.
“In 2019 we introduced the UK’s first accessible shopping app and extended our opening hours. In our car park we increased the number of disabled parking spaces and introduced free electric car charging, whilst still remaining one of the cheapest places to park in the city.
“We’re confident that we can make 2020 an even more successful year for St Johns as we continue to develop our retail environment which combines the best of Liverpool and the best of national retail brands.”
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