The Beatles Story to support individuals living with dementia in Merseyside

The Beatles Story and Fab4 Café are busy working on plans to support the local community of people living with dementia from 2026.

Through raising awareness of the power of music for memories, the establishment of a regular memory café named ‘In My Life Memory Café,’ tailored experiences in the award-winning Beatles Story exhibition, and outreach opportunities for staff, the attraction hopes to inspire memories and offer support to people with dementia in Liverpool and beyond.

Evaluations made by music therapy charity, Nordoff and Robbins, in 2023 and 2024 found that, among other positive results, 87% of individuals living with dementia found that music therapy enhanced their quality of life. The Beatles Story plans to bring these findings into the local Merseyside area, providing support through the lens of The Beatles and the 1960s and nurturing precious memories through music.

The Beatles Story team aims to blend proven research on music and dementia with the memories of the 1960s that are ready and waiting to be rekindled at The Beatles Story museum.

The announcement comes as part of The Beatles Story’s ongoing sustainability and community endeavours, which secured the attraction a silver Green Tourism award in June 2025, and is now quickly heading towards a gold recognition.

The Beatles Story team are encouraging care providers and institutions to get in touch if their new dementia scheme may benefit the individuals that they provide care for.