The Elf on the Shelf is back this Christmas – and you get the chance to name her

Liverpool BID Company’s set to sleigh it again this Christmas with the return of the 15ft high Elf on the Shelf.

The mischievous minx is getting ready to sneak around the city for the festive season – and get us all in a tis wondering where she’s going to turn up next!

Organised by BID – Business District Improvement – there’s a brand new Elf making her appearance for Christmas 2025 turning up, as if by magic, across loads of famous Liverpool locations from Monday, December 1.

And before you enjoy all the fun and frivolities, The Guide Liverpool’s giving you the chance to name her too! Is she an Elsie or an Evie, or might she like to be called Holly … or Ivy (see what we did there?).

Chances are you’ll be a whole lot more creative – and it could win you four fabulous tickets to see the magical Elf The Musical at the M&S Bank Arena next month.

All you need to do is let us know what you think her name should be here.

Whatever she’s called, The Elf and The Shelf will be flitting secretly all over the city until Christmas Eve.

You probably won’t catch her mid-move because The Elf on the Shelf – created by prop and puppet-maker Jenny Simmons, Liverpool Business Improvement District and The Lumistella Company’s official The Elf on the Shelf teams in the UK – will only be changing her position at night, taking in fewer sights than last year and staying longer in each spot to save getting totally tired out.

But you will get the chance to catch up with the giant Elf for a little festive fun, grab your ‘Elfie’ and send those last letters through to Santa.

Katie Bentley, Liverpool BID Company’s Director of Strategic Partnerships and Communication said:

“Christmas is such a busy time for our city, from panto to shopping. The Elf on the Shelf is a great way to bring a little fun into the bustle.

“Last year we had lots of children bringing their wish lists to Santa and delivering them to the Elf, and we had lots of Elfies shared on our social media.

“We loved how welcome Liverpool made The Elf on the Shelf last Christmas.”

That’s why this year things are going to get even more theatrical. 

As well as The Elf on the Shelf surprising people at great locations in Liverpool City Centre,  there’ll be free family fun including entertainment, performances and giveaways, starting at The Plaza on December 1, before moving to The Everyman Theatre on Hope Street, then Liverpool Waters, Citadines on Church Street, Williamson Square, The Royal Albert Dock and finishing at Alder Hey Children’s Hospital for Christmas Eve.

In each location, The Elf on the Shelf will embark on some classic festive mischief and, in certain places, she’ll also be collecting Christmas gifts for children at Alder Hey. 

You’ll be able to drop off any gifts at drop off points listed on the BID website below, and that’s where you’ll also be able to view all The Elf on the Shelf locations.

Merry Christmas.  It’s time to enjoy yours-Elf!

*T&Cs apply. Competition ends Monday, November 17 at 5 pm. For full T&C’s visit the Liverpool Bid Company website. The prize is 4 x tickets to watch Elf at the M&S Bank Arena on Sunday, December 7, 1pm.

Find out what’s on across Liverpool this Christmas here.

Find out what’s good up North on our new platform, The Northern Guide. 

From the best hotels, beauty spots, days out, food and more up North – visit thenorthernguide.com and follow The Northern Guide on Instagram HERE.