The Van Gogh Experience at Exhibition Centre Liverpool extended due to high demand

A spectacular immersive multimedia show celebrating Vincent van Gogh’s life and stunning artworks comes to Liverpool in a UK premiere this summer – and today producers have revealed they are extending its run due to overwhelming demand from the public.

Beyond Van Gogh: The Immersive Experience is set to be staged at Exhibition Centre Liverpool, opening on 27 June.

Timed tickets went on sale last week, and demand has proved so high that a few of the show’s weekend sessions are already sold out. As a result, producers Annerin Productions and Paquin Entertainment Group have now made the decision to extend its initial two-and-a-half week run by a further 10 days.

It means the unmissable experience will now be open to visitors daily until Wednesday, 24 July.

Beyond Van Gogh: The Immersive Experience combines more than 300 of the post-Impressionist icon’s paintings with cutting-edge technology and a specially curated musical soundtrack to tell the story of one of history’s most influential artists.

His paintings are liberated from their two-dimensional realms and rendered into three-dimensional, fully immersive scenes that swirl and flow with colour and movement – exhilarating in every sense.

Visitors are taken on a journey through the artist’s world from darkness to light, enhanced by his own dreams, thoughts and words set to a stirring symphonic score in this sensational narrative experience which appeals to a whole new generation of art enthusiasts and Van Gogh fans alike.

Beginning in the Introduction Hall, visitors connect with Vincent van Gogh through personal letters he wrote to his brother, and greatest supporter, Theo. Visitors then move into the heart of the exhibition – the Immersive Room – where Van Gogh’s paintings are freed from their frames to dominate the space and fully immerse the audience in the incredible detail of his work, awakening their imagination in a playful and dreamlike way as they are enveloped in colourful flowers, cafés and stunning landscapes, shifting and swirling across the projection-swathed walls and floor.

Even if you are not very familiar with Van Gogh’s incredible paintings, this is an excellent access point to his world, and a way to connect to the artist behind the art.

There is also a chance to take part in special Saturday morning yoga sessions inside the exhibition itself. Meanwhile VIP Experience tickets include selected Beyond Van Gogh merchandise along with flexible arrival times and fast track entry.

Annerin Productions chose Liverpool for the premiere after having had previous experience of the city through its hit Broadway and West End Beatles’ musical revue show Let It Be.

Anna Parry, UK Business Development at Annerin Productions, said today: 

“We’re excited to announce the extension of Beyond Van Gogh in Liverpool. It’s a testament to the overwhelming demand and unwavering support from the city of Liverpool.

“This response reaffirms Liverpool’s passion for art and culture, and we’re thrilled to provide this extended opportunity for residents and visitors alike to immerse themselves in the transformative world of Van Gogh’s masterpieces.”

Colm Graham, Head of Partnerships, Hospitality and Exhibition Sales at Exhibition Centre Liverpool, added: 

“We’re delighted that the public are as enthusiastic about Beyond Van Gogh as we are. The response from our community has been phenomenal with Ticket Quarter selling thousands of tickets already.  

We’re thrilled that the exhibition has been extended by a further ten days allowing so many more people to experience this exciting and dynamic event, and we’re really looking forward to working with Anna and her team to deliver the UK premiere.”

Find more information about the Van Gogh Experience here

Find all the latest Liverpool news here.