The Vivienne: A look back at the superstar who redefined drag in Liverpool

It was announced on Sunday, 5 January 2025, The Vivienne had died aged 32. 

From Liverpool’s drag scene to becoming a global icon, The Vivienne has left an indelible mark on the world of drag and became a trailblazer for LGBTQ+ artistry.

The Vivienne was not only an incredible talent, but also helped reshaped perceptions of drag artistry and brought recognition to the Liverpool’s LGBTQ+ creative community.

From Stanley Street to Stardom

Born James Lee Williams, The Vivienne’s journey began in the heart of Liverpool.

As a regular performer at Superstar Boudoir on Stanley Street, the epicentre of Liverpool’s LGBTQ+ nightlife, and also GBAR on Eberle Street, The Vivienne quickly became known within the local drag circuit. 

Her sharp wit, impeccable impersonations, live vocals, and jaw-dropping fashion elevated her from a local favourite to a rising star.

In 2015, The Vivienne was crowned the first-ever UK Ambassador for RuPaul’s Drag Race, a title that set the stage for her eventual global acclaim. 

But it wasn’t just his talent that captured hearts – it was James’ authenticity, charm, and commitment to bringing joy and representation to the forefront of his art.

Making history on Drag Race UK

When Drag Race UK launched in 2019, The Vivienne eventually became its first ever winner, cementing her place in drag “herstory”. 

Her portrayal of Donald Trump in the now-iconic Snatch Game proved her mastery of satire and comedy, while her runway looks showcased her flair for glamour and theatricality. 

Winning the crown not only marked a pivotal moment in her career but also shone a spotlight on Liverpool as a hub for exceptional drag talent.

Her victory brought new attention to the art of drag and its ability to challenge societal norms.

Viv was invited back to compete on Ru Paul’s Drag Race All Stars season 7. An ‘all winners season’ where she competed against the best of the best. 

For Liverpool, it was a source of immense pride to see one of their own championing such an art form on a global stage.

Beyond the Runway

The Vivienne’s impact extended far beyond the Drag Race runway. 

She became a trailblazer for LGBTQ+ representation, using her platform to advocate for equality and visibility for likes of Sahir House, Liverpool’s first ever LGBTQ+ Charity. 

From her candid discussions about sobriety to her celebration of queer history, she proved that drag is more than just performance – it’s a powerful medium for storytelling and activism.

Her ventures included music releases, such as her single “Tonight,” and starring roles in shows like “The Vivienne Takes on Hollywood,” a show produced by the team behind Drag Race, this show was Viv’s reward for winning the show, and showcased her charisma and hilarious humour to a global audience. 

As well as being a panellist on numerous TV shows like, Celebrity Juice and Blankety Blank,  The Vivienne became the first drag queen to become a contestant on ITV’s Dancing On Ice in 2023. Paired with American skater Colin Grafton, the duo performed to iconic songs such as  Supercalifragilisticexpialidocious and Don’t Cry for Me Argentina, eventually placing third in the competition. 

West End Superstar

The Vivienne had audiences in the palm of her hands when she starred as The Wicked Witch of the West in The Wizard of Oz, whichwas met with critical acclaim.

Most recently her performance as the Childcatcher in Chitty Chitty Bang Bang, wowed audiences, and showed off Viv’s ability to make even the most eerie of characters have a touch of glam. 

These roles not only showcased her versatility as a performer but also introduced her to a new audience.

Championing Liverpool’s creative scene

The Vivienne has always been vocal about her love for Liverpool, James may have been born in North Wales… but The Vivienne was born in Liverpool. 

Viv often credited the city’s culture and close-knit community for shaping her artistry. 

Discussing her roots in interviews and performances, she drew attention to Liverpool’s drag and LGBTQ+ scene, inspiring a new generation of performers to embrace their individuality and pursue their dreams.

Tributes from loved ones and fans

Both The Vivienne and James were adored by their friends, family, and fans across the globe. 

Here are just a few of the tributes that have poured in since his passing:

Danny Beard, Drag Race UK winner season 4, said: 

“We’ve lost a friend. All of us. 

“Viv was a proper entertainer, she made people she didn’t know feel seen… There’s a piece missing now. See ya girl!” 

Cheddar Gorgeous, Drag Race UK Season 4, said:

“A magnificent score that had barely reached the end of its overture, a beautiful rip roaring page in our history cut short mid sentence. I will be forever waiting in anticipation of the punchline we never got to hear.”

Writer Russel T Davies, said: 

“We met a couple of times and chatted online, they were absolutely delightful. I was expecting lots of drag queen banter and bitching, but they were far more than that, kinder and more thoughtful and glittering with shrewd observations. 

“And what a talent! On the cusp of graduating to West End stardom. What a world.

“Night, darling.”

Liverpool Charity, Sahir House posted on Instagram: 

“You carried Liverpool’s spirit with pride, lighting up the world with your humour, heart, and courage.

“You stood tall for our community and gave so many hope just by being unapologetically you.

“You’ve left an indelible mark, and we’ll never forget the joy and strength you brought to so many.

“Rest easy, queen. You’ll always be a part of our story.”

A Lasting Legacy

The Vivienne not only redefined what it means to be a drag queen but also showcased the unique spirit of Liverpool – after all, we are a city that knows how to combine grit, glamour, and a great sense of humour.

As we look back on her incredible journey, it’s clear that The Vivienne’s impact will continue to resonate for years to come. 

Whether through her groundbreaking performances, her advocacy for LGBTQ+ rights, or her celebration of Scouse culture, she remains an icon whose influence transcends and inspires countless others to embrace their authentic selves.

Liverpool is a city of stars, and The Vivienne shines amongst the brightest.

For the latest news around Liverpool click here.