UK’s first digital human DJ secures residency at M&S Bank Arena

Sum Vivas has announced that Dex, the UK’s first Digital Human DJ, has secured a residency at Sodexo Live! Lounge in Liverpool’s M&S Bank Arena.

This follows Dex’s recent electrifying performance at the M&S Bank Arena, which set a new benchmark for digital entertainment.

Dex, a trailblazer in the digital music scene and Brand Ambassador of Digital Fashion Week, combines cutting-edge technology with musical expertise to deliver unforgettable experiences.

As the first digital human DJ, Dex’s presence in the music industry represents a fusion of innovation and artistry, pushing the boundaries of what is possible in the live performance space. 

M&S Bank Arena and Sum Vivas, the visionary company behind Dex, is committed to supporting the local music scene. The residency will feature collaborations with up-and-coming local artists, providing them with a platform to showcase their talent. 

Dex will work closely with new local talent to curate playlists that reflect the vibrant and diverse music culture of Liverpool. This initiative aims to highlight emerging artists and introduce fresh sounds to the audience. 

These musical collaborations, open the opportunities available for local artists to gain invaluable experience working in the digital realm. This includes learning about digital human production, virtual performances, and the various alternative opportunities available in the evolving music industry. 

Sum Vivas is dedicated to fostering a dynamic and inclusive music community. By integrating local talent into Dex’s residency, the company aims to provide a launchpad for artists to explore new dimensions of creativity and reach broader audiences. 

“We are incredibly excited to see Dex take on this residency at the Sodexo Live! Lounge,” said Denise Harris Co Founder at Sum Vivas. “Dex represents the future of music entertainment, and this residency is a perfect opportunity to blend technology with local artistry. We look forward to seeing how Dex and Liverpool’s talented musicians will innovate together.” 

Ben Williams, from the M&S Bank Arena, said: 

“We’re excited to work with Dex to bring cutting edge technology and innovation in music to our Sodexo Live! Lounge guests. Sum Vivas share our aim to support the local music scene by promoting and showcasing new talent.” 

The residency launched at the fantastic Girls Aloud event on the 30 June, with performances being regularly scheduled throughout the year. Fans and music enthusiasts can look forward to an array of electrifying shows that promise to redefine live music experiences.

For more info on Sodexo Live! Lounge at M&S Bank Arena click here.

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