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The store at Liverpool ONE will feature many exciting aspects including curated picks of featured best- sellers, influencer faves and influencer collaborations. Customers will also be able to get expert advice from Morphe’s certified Beauty Artists.
Mark Spillman, Morphe General Manager EMEA, commented: “When we first began our UK expansion plans, Liverpool was one of the top cities in which we wanted to establish a strong presence. Liverpool ONE’s impressive footfall, position at the heart of the city, and one of the best line-ups of international brands in the UK, made it the perfect choice for our new regional store.”
Steve Connolly, Estate Director at Liverpool ONE, added: “Morphe has an impressive, ever-growing and loyal fan-following. The Morphe brand is a great fit for the city and brings something new to our offering that will appeal to visitors from across the region.”
Morphe is known for their full spectrum of professional quality tools and makeup plus other Morphe fam brands such as Jeffree Star Cosmetics. Morphe products include more than 300 brushes and highly coveted palettes, featuring influencer collaborations such as the best-selling Jaclyn Hill Eyeshadow Palette and James Charles Artistry Palette. Established in LA in 2008, the U.S. beauty brand is recognized by beauty bloggers as the ‘beauty brand created for the creators’. Morphe’s products are already available to be purchased in the UK on Morphe.com and select online retail partners such as Cult Beauty. Morphe is currently distributed in 26 retail stores throughout the United States and will be available in 34 retail stores within the United States, Canada, and the United Kingdom by the end of June 2019.
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