WATCH: The Beatles Story reopens and continues its 30th anniversary celebrations - The Guide Liverpool

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WATCH: The Beatles Story reopens and continues its 30th anniversary celebrations


Liverpool’s leading iconic attraction, The Beatles Story, celebrates 31 years with reopening on Monday 17th May

The award-winning Beatles Story, which marked their 30th anniversary on 3rd May 2020, will reopen its doors on Monday 17th May, with the celebrations set to continue into 2021. 

Due to being forced to close when their 30th anniversary celebrations should have been taking place, the award-winning attraction hopes to extend the party into 2021 and beyond, with visitors getting the chance to see lots of exciting upgrades once the exhibition reopens. This includes never-before seen photographs, exciting new displays and immersive animations in the replica Cavern Club and John Lennon’s White Room.

Picture above by Philip Brookes /

The leading attraction welcomes record-breaking numbers of visitors each year from Merseyside and beyond, and is considered a ‘must-visit’ pilgrimage for Beatles’ fans staying or living in the hometown of the Fab Four.

Over the past 31 years, The Beatles Story has welcomed many celebrities and big names in the music and entertainment industry, including Neil Diamond, Duran Duran, Mo Salah, Star Wars’ Mark Hamill, and Jack Whitehall.

The team’s key priority is the safety of all visitors and staff, and they have been striving to ensure the new operating procedures will provide this, whilst allowing customers to enjoy the experience with everything the immersive attraction has to offer. Awarded Visit Britain’s ‘We’re Good To Go’ certification last year, The Industry Standard mark means that the team at the attraction have the relevant COVID-19 safety measures and processes in place to maintain cleanliness and aid social distancing.

Mary Chadwick, General Manager, said:

“With lots of careful planning to ensure the safety of our customers and staff, whilst continuing to meet the high standards we set ourselves, we are all delighted to confidently reopen our doors from Monday 17th May.”

“There will of course be restrictions in place and we must all still do everything we can to limit the spread of the virus. This includes extra handwash facilities, queue management systems, face coverings, restricted admission numbers and signage clearly displayed throughout our attraction.”


“As part of our 30th anniversary celebrations we launched a number of new exhibits and immersive upgrades – one of which is a new Ringo display featuring a personal message to The Beatles Story from Ringo himself as well as articles from his private collection to commemorate his 80th birthday.”

“The whole team are now raring to go and can’t wait to ‘Get Back’, reopen the doors and welcome our visitors once again.”

Both fab4 cafés at Pier Head and the Albert Dock as well as the fab4 store, which has one of the largest collections of official Beatles merchandise and souvenirs in the world, will also be reopening on May 17th.

Tickets for the attraction will be required to be purchased prior to visiting and tickets are on sale online at

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