
Environment
Wirral to bloom with wildflowers in a bid to boost pollinators
4 hours ago

More than 73,000 square metres of public space across Wirral is set to burst into colour as part of a major initiative to support vital pollinators.
In a move to tackle the Climate Emergency and strengthen local biodiversity, Wirral Council is creating 15 new wildflower meadows in designated rewilding areas. These spaces have been carefully selected following extensive field surveys to ensure minimal disruption to existing plant life while providing the best conditions for new wildflower growth.
Soil testing has helped determine which native wildflower species will thrive in each location, with site-specific management plans in place to support the long-term success of these pollinator-friendly habitats.
The UK’s pollinator population has seen dramatic declines, with over half of the country’s 27 bumblebee species in trouble, three already extinct, and two-thirds of moth and butterfly species facing long-term declines. Some studies suggest pollinating insect populations have dropped by as much as 25% since 1970.
Cllr Liz Grey, Chair of the Environment, Climate Emergency and Transport Committee, said:
“The UK is one of the most nature-depleted countries on earth, but we know that the natural environment is good for our physical and mental health. I hope people will appreciate and celebrate these little areas of nature restoration in our built-up urban world.
“Wildflowers encourage native butterflies and other important species. Creating more pollinator sites is an important approach to protecting the future of some species, particularly the orange-tipped butterfly.”
Work has already begun at Magazine Promenade in New Brighton, one of two sites—along with Egremont Promenade in Seacombe—being funded by the UK Shared Prosperity Fund. The remaining 13 sites are backed by a £300,000 investment from the Neighbourhoods Investment Fund, agreed by councillors last year.
Residents and visitors will notice new signage at these locations, explaining their transformation into wildflower meadows aimed at supporting bees, butterflies, and other pollinating insects. As these spaces bloom, they will not only provide a much-needed boost for biodiversity but also bring a splash of natural beauty to the borough.
The 15 areas where wildflower meadows are being created, and the electoral wards they are in, are:
- Hoylake Road (Bidston & St James)
- Lennox Lane (Bidston & St James)
- Bradmoor Field (Bromborough)
- Shorefields (Bromborough)
- The Rake (Bromborough)
- Heygarth Road (Eastham)
- Broadway greenspace (Greasby, Frankby and Irby)
- Frankby Road, between Hambleton Drive and Pump Lane (Greasby, Frankby and Irby)
- Telegraph Road, at the corner of Thurstaston Road (Heswall)
- Roman Road (Hoylake and Meols)
- The Red Noses (New Brighton)
- Magazine Promenade (New Brighton)
- The Esplanade (Rock Ferry)
- Delta Road East (Rock Ferry)
- Egremont Promenade (Seacombe)