Global activewear brand Sweaty Betty to open its largest retail store in the North at Liverpool ONE

Global activewear and lifestyle brand, Sweaty Betty, is opening at Liverpool ONE, marking the brand’s standalone city store debut.

Joining the extensive range of premium lifestyle brands on Peter’s Lane, the new 2,600 sq ft Sweaty Betty site will be the brand’s largest retail store in the North of England.

Set to open in June, the new store will feature the brand’s extensive range of women’s clothing, including leggings, outerwear and underwear, as well as accessories, all of which have been crafted with responsibly-sourced materials and recycled bottles. The store’s design will be a fresh new concept for the brand and will join Sweaty Betty’s growing, global presence in countries such as the USA, Ireland, Germany, Hong Kong, Singapore and Canada. 

Mark Smith, COO at Sweaty Betty, commented:

“As we continue to grow Sweaty Betty’s presence both nationwide and globally, we’re delighted to have secured this strategically important, Liverpool ONE location, for what will become our largest store in the North of England. We look forward to joining the community come summer, providing another fantastic activewear and lifestyle option for women across the city.”

Rob Deacon, Senior Asset Manager at Grosvenor, added:

“We’re constantly looking to enhance our offering at Liverpool ONE, anticipating and fulfilling the evolving requirements of our visitors, with best-in-class brands such as Sweaty Betty doing just that. We’re delighted to welcome the internationally renowned brand to our retail mix, and, more specifically, to Peter’s Lane, which has long been established as the region’s leading destination for premium lifestyle brands.” 

The signing of Sweaty Betty follows the most recent news of the forthcoming relocation of Hollister Co., the global teen retailer division of Abercrombie & Fitch Co. (A&F Co.), alongside sub-brand, Gilly Hicks, on South John Street.

Find out more about Sweaty Betty or shop its range here.