Goldsmiths launches its biggest ever store at Liverpool ONE

Goldsmiths, one of the UK’s leading luxury watch and jewellery retailers, has launched its largest location to date on Liverpool ONE’s Paradise Street.

Part of the Watches of Switzerland Group, the new two-storey 13,000 sq ft store introduces the Goldsmiths Luxury (GS Luxury) concept to the city in a unit double the size of the previous Liverpool ONE location, marking a considerable investment from the brand.

Designed to spotlight not only the store’s premium selection of products but also the high-quality customer experience offered by Goldsmiths, the new Liverpool ONE store embodies indulgence with a premium hospitality bar and lounge area, as well as VIP consultation rooms and specialist repair services. The showroom has undergone a significant expansion, spanning across two floors and presenting its elevated prominent wraparound frontage.

The new concept now features a dedicated entrance for the Rolex boutique, reflecting the brand’s timeless and iconic style through the use of premium materials including marble, polished wood, and leather, alongside a selection of private clients booths to enhance the sense of exclusivity. The main showroom also features designated areas for prestigious watch brands; Cartier, TUDOR, TAG Heuer and Zenith, as well as renowned jewellery brands, FOPE, Messika, and Roberto Coin, creating an immersive and opulent shopping experience.

Goldsmiths’ upsized store joins a number of leading names that have demonstrated a significant vote of confidence in Liverpool ONE, including BOSS’ relocation and 130% upsize earlier this year, and Hollister’s upsize and relocation to introduce its sister brand, Gilly Hicks.

Rob Deacon, Asset Management Director at Grosvenor, commented:

“Liverpool ONE continues to attract prominent UK retailers, and the recommitment of premium names such as Goldsmiths further establishes the scheme as one of Europe’s leading retail and entertainment destinations. We are thrilled to have welcomed Goldsmiths’ largest location yet and see the store showcase its new high-luxury experience as the brand continues to roll out its GS Luxury concept. It has been so exciting to watch the new store take shape, and we look forward to seeing our visitors continue to enjoy our line-up of exceptional brands.”

Craig Bolton, President of the Watches of Switzerland Group, UK, and Europe said:

“We are pleased to announce the expansion and opening of the new Goldsmiths Liverpool which is now the largest showroom within our Goldsmiths portfolio. With two floors of luxury watches and jewellery, this showroom represents our commitment to providing an exceptional luxury retail experience to the vibrant city of Liverpool. The showroom features the very latest Goldsmith luxury design concept with a large hospitality bar, private consultation room, watch makers on site and a service lounge.

“There is large, dedicated Rolex area which also includes a private consultation area for clients, a carefully curated selection of prestigious brands such as Cartier, TAG Heuer, TUDOR, Zenith plus jewellery brands FOPE, Messika, Roberto Coin and Mappin & Webb jewellery. The new Goldsmiths Liverpool showroom will be a destination for discerning customers seeking exquisite jewellery and timepieces. This expansion is a testament to our dedication to delivering the finest luxury goods and creating memorable experiences for our valued clients.”

The news of Goldsmiths opening contributes to a milestone year of announcements at Liverpool ONE, including the destination’s celebration of its 15th anniversary and subsequent publication of ‘Putting the heart back in a city’ report. Revealing Liverpool ONE’s transformative impact on Liverpool over the last 15 years, the report sets out Liverpool ONE’s role in the physical, economic, and social renaissance of the city.