White Stuff launches flagship store in Liverpool ONE with exclusive offers

Marking the start of White Stuff’s residency in Liverpool, the first 100 customers to make a purchase in-store will receive a free branded tote bag and socks.

White Stuff will also be donating £2,000 of opening day sales to local charity, Home-Start Knowsley, which works with families in the local area who are facing challenging times.

Coinciding with the opening, the new store is offering customers 20% off all in-store and online purchases from today (28 February) until Sunday 3 March, including the new Spring Collection.

The new flagship store in the North West will offer customers the best of White Stuff’s womenswear and menswear collections, including popular Spring collection styles such as the Oakleigh Denim Trench and Lucy Eco Vero Dress.

Liverpool ONE is one of Europe’s leading retail and entertainment destinations, set in the heart of Liverpool City Centre. The shopping destination welcomes over 22 million visitors per year. The White Stuff store will be positioned on Peter’s Lane within Liverpool ONE’s lifestyle hub.

Wendy Clarke, Area Manager, White Stuff, said:

“We are delighted to have opened our flagship store for the North West at Liverpool ONE. It’s the perfect home to introduce our high-quality, unique designs to the city, in a new store that truly represents the direction of our brand. To celebrate, we are looking forward to welcoming customers into store with free gifts and prosecco across the opening weekend.”

Rob Deacon, Asset Management Director at Liverpool ONE, said:

“Peter’s Lane continues to attract leading names in retail and White Stuff’s elevated and modernised store concept sits seamlessly alongside the likes of Sweaty Betty, Space NK, The White Company and Mint Velvet. White Stuff’s opening of its regional flagship at Liverpool ONE further bolsters the destination’s reputation as the place to find first-rate retail concepts.”