Liverpool's own Montirex brand to open first ever pop-up store in the city

Danny Yuen (R) & Kieran Riddell (L). Credit: Danny Yuen / Montirex

Montirex, one of the UK’s fastest-growing performance brands, is set to open its first-ever physical store at Liverpool ONE on Saturday, 28 September at 10am.

To mark the occasion, Montirex founders Danny Yuen and Kieran Riddell-Austin will be joined by UFC Welterweight #1 contender and brand ambassador Leon “Rocky” Edwards for an exciting launch event, which will feature a special giveaway for the first 50 customers.

The lucky early arrivals will receive a goody bag packed with Montirex gear, so getting there early is highly recommended.

Danny Yuen, co-founder of Montirex, said:

“We celebrated our fifth anniversary earlier this year and cannot think of a better way to mark the occasion than opening our first ever physical store in our home city, and there’s no better place than Liverpool ONE.”

Kieran Riddell-Austin, co-founder, added:

“It is a huge day in Montirex history to be opening of our first ever store and we are looking forward to welcoming the Montirex Community to our new home. To be in such a key location in Liverpool is incredibly exciting.”

Rob Deacon, Grosvenor’s Asset Management Director at Liverpool ONE, said:

“It is incredibly rewarding to be able to expand and enhance Montirex’s offering at Liverpool ONE. Given the brand’s Liverpudlian roots and the huge success they have enjoyed with us to date, the power of places in connecting brands with people cannot be underestimated and their debut standalone pop-up provides our customers with the invaluable variety, rarity and experience we seek from short-term activations.”

The 3,000 square feet store will be open from September for a few months and will stock Men’s, Women’s, Juniors, and Infants fits for this Autumn, with many lines exclusive to the store, not available in any of its other concessions globally.

The brand will also be organising and hosting regular events and visits from its sponsored athletes, making the store a central hub for the Montirex Community in the heart of Liverpool.