LFC Stadium Tours & Experiences named Large Visitor Attraction of the Year

The LFC Stadium Tours & Experiences team has been recognised with a prestigious award, further cementing Anfield’s status as a world-class destination for Liverpool FC fans and visitors from around the globe.

At the Liverpool City Region Tourism Awards, held in partnership with the national VisitEngland Awards for Excellence, Anfield was crowned Large Visitor Attraction of the Year, celebrating its exceptional hospitality and immersive experience with the LFC Stadium Tours.

The judges praised Anfield’s tour guides for their ability to captivate visitors with behind-the-scenes stories that bring LFC’s legendary history to life. They also highlighted how the tour and museum experience perfectly reflects the deep-rooted connection between Liverpool FC and the city itself, making it an unmissable day out for fans and tourists alike.

In 2024, nearly 400,000 visitors took part in an LFC Stadium Tour, making it one of the most popular football attractions in the UK. The experience has also received international recognition, including:

TripAdvisor Travellers’ Choice Award, ranking it among the top 10% of attractions worldwide
UK’s Best Landmark at the Tiqets Remarkable Venue Awards 2024

Paul Cuttill, Vice President, Stadium Operations at LFC, said:

“As a club, we take great pride in our contribution to Liverpool’s thriving visitor economy.

“The Stadium Tours & Experiences team at Anfield work tirelessly to create truly unique and special experiences for every visitor, and we are delighted to see this commitment spotlighted through the Large Visitor Attraction of the Year award.”

This latest achievement follows the recent transformation of the Anfield Museum, which has been enhanced with state-of-the-art immersive technology and multimedia installations.

The newly relaunched museum takes visitors on a journey through LFC’s incredible history, from its humble beginnings to becoming one of football’s most iconic clubs.

All LFC Stadium Tour bookings now include access to the newly revamped museum, giving fans an even deeper insight into the legacy of Liverpool FC.