Action plan for Liverpool’s Visitor Economy unveiled

Liverpool Visitor Economy Network (LVEN) has today published an action plan for Liverpool’s tourism and hospitality industry over the coming months.

LVEN is a collaboration between leading businesses and organisations around the city and acts as a voice for the visitor economy – one of Liverpool’s biggest sectors, worth £3.3 billion to the city pre-Covid, but also one of the most severely hit by the pandemic.

This plan is based off this co-ordinated approach and sets out tangible, immediate actions to take with four core aims:

–          Ensure businesses survive

–          Rebuild visitor audiences for when it’s safe to travel

–          Programme content to attract visitors

–          Boost confidence in Covid-safe measures

Bill Addy, Chief Executive of Liverpool BID Company and Chair of LVEN, said:

“Our industry is already in dire straits and it’s clear we cannot rely on Government announcements or initiatives to lead us out of this situation. It’s against this backdrop that the Liverpool Visitor Economy Network has established a plan based off what the industry is saying, looking at what we can do on marketing, infrastructure, business support and events. It’s crucially important that this is not a final strategy or think-piece which sits on a shelf, but something with real actions for us all to take which will adapt to an ever-changing situation.”

The full plan can be downloaded here.