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Content announce exclusive ticketing partnership to bring major live acts to Liverpool

1 year ago

By The Guide Liverpool

Content announce exclusive ticketing partnership to bring major live acts to Liverpool

Content, the state-of-the-art events space in Cains Brewery Village, is proud to announce it is partnering with DICE, the event discovery platform and world’s largest independent music ticketing company, to bring major live music artists and bands to perform in Liverpool.

DICE is the event discovery platform and world’s largest independent music ticketing company. As DICE’s first exclusive ticketing partnership with a venue in the city, this multi-year deal with Content cements DICE’s arrival in Liverpool with one of the UK’s major cultural and music hubs.

Tickets go on-sale at 10am on Friday 24th February for Content’s first live show on DICE, New Zealand-based psychedelic rock bandUnknown Mortal Orchestra, who will be performing on 20th June following the release of their forthcoming album, “V”. Reminder sign-ups for Unknown Mortal Orchestra will start from today, ahead of tickets going on sale. The venue will also host the massively popular Liverpool Disco Festival, which revealed it will move to Content for its 10th anniversary edition on Saturday 19th August.

For Content’s sold-out Eurovision Final Watch-A-Long with Jonny Bongo – taking place on Saturday 13th May when the iconic contest arrives in Liverpool this spring – fans can also sign up to the DICE Waiting List. This offers fans the chance to enjoy events at a fair price without engaging in secondary resales. Further programming will be announced soon, with DICE supporting Content to create a line up of exciting live shows with renowned artists and performers.


CONTENT is an innovative and purpose-built events space constructed from sustainable repurposed materials including shipping containers and is also home to Liverpool’s magic and mayhem-infused Bongo’s Bingo nights. The state-of-the-art venue has cleverly designed partitioning and bar configurations to allow a rolling capacity of 700, 1000, 1300 or 1600 fans, offering a truly versatile space suiting a range of touring artists. Major investment into the venue’s production includes a bespoke Adlib Audio sound system, an extensive lights and FX package, three LED video screens behind the stage and a large main bar.

DICE is on a mission to create a fairer ticketing experience for fans, venues and artists in Liverpool and beyond. DICE has rapidly expanded across the country, with over 10,000 events in cities such as London, Brighton, Bristol and Manchester. DICE signed a wave of new iconic venues last year, including New Century in Manchester and Outernet, the largest live events venue to be built in the centre of London since the 1940s. 

Sophie Doherty, Director of Music Partnerships at DICE said: 

“Liverpool has a legendary music and cultural scene, and Content is one of the most impressive new venues to open in the city in recent years. We’re excited to grow DICE’s presence in Liverpool and help fans to get out more, experience the great shows that Content has in store, and bring a fairer ticketing experience to everyone, whether that’s fans, venues or artists on DICE.” 

Mike Deane, Head of Music at CONTENT said: 

“We are thrilled to be launching this amazing venue’s live music programme and announcing this exciting partnership with DICE. I’ve been able to work together with DICE on some seriously innovative campaigns across their UK & International teams in recent years and the opportunity for the venue to partner with them on such a level as they launch in Liverpool was a no-brainer. Both Content and DICE are all about progression, audience & fan experience, and high level technology in live events, and bringing the two together feels a very exciting moment for Liverpool’s gig goers. Some of the most iconic and state-of-the-art venues in the country are on the DICE portfolio, and Content feels like it fits perfectly alongside this esteemed list of UK venues. The team behind Content are behind some of the biggest ticket selling campaigns in the UK, and the investment that’s gone into the production at the venue makes this a truly exciting new player. We all fully believe DICE and their commitment to the venue will help us achieve our ambitions over this wonderful multi-year partnership.”



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