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Recently over 300 guests including a whole host of A-list celebrities turned up to the biggest product launch of the year from luxury Hair Extension brand, Hair Choice.
The event was to showcase Hair Choice’s new product offering of Luxury Tape Extensions and was hosted at The Shankly Hotel in Liverpool.
The highly anticipated, Kylie Jenner inspired event included a star-studded guest-list with live demos and Q & A’s from A-lister Hair Stylists Clyde Haygood and Aaron Carlo. Haygood famously styles global superstars including the Kardashian-Jenner clan, Katy Perry, Gwen Stefani, Lady Gaga, Shakira and Naya Rivera, and Carlo has fast become the UK’s most sought after hair stylist with clientele including Little Mix, Maya Jama and Rita Ora to name a few.
Guests in attendance included, Love Island’s Harley Brash, Laura Anderson, Cally Jane & Hayley Hughes, Real Housewives star Hanna Miraftab, Darby & Taylor Ward, Bianca Gascoigne, Danielle Lloyd, Sophie Kasaei, Charlotte Dawson and many more. Each guest had received a special invitation in the post where they had to smash a block of chocolate to locate their exclusive, VIP pink ticket. The interactive invitation blew up on social media, as the lucky guests took to Instagram to show their followers how they ‘smashed’ their invitation.
Hair Choice, based in Liverpool, is owned by best friends Josh Kelly and Jennifer Lacey who started the brand in 2015 after working as hairdressers together for 14 years. The pair also co-own hair salon and celebrity hot-spot, Zest in Liverpool, and had struggled to find affordable hair extensions for clients which didn’t compromise on quality. Combined with their years of experience and knowledge of the industry, plus months of trial and testing, the dynamic duo created Hair Choice, a range of premium but affordable Hair extensions.
Hair Choice specialises in the finest range of weft Extensions, Pony Pieces and Back Stage Clip-Ins and now Tape Extensions. Tape Extensions are the latest new hair extension trend to hit the market due to its quick and simple application leaving zero damage to the natural hair. Hair Choice Extension Tapes are small 2-inch wide pre-taped wefts which mimic the natural growth of the hair from the root, meaning they are discrete and virtually invisible.
Guests which also included hair industry experts and creative professionals were given the opportunity to watch and ask questions while Haygood and Carlo performed live hair demonstrations, creating a variety of sleek and unique hair looks on professional models using Hair Choice’s new Tape Extensions. The world renowned hairstylists interacted with the crowd, sharing top tips and stories on how to create similar looks they have styled on their global celebrity clientele.
Alongside the live demonstration, the exclusive event included complimentary pink themed cocktails, canapés and a mouth watering all pink desert table as well as entertainment from Liverpool’s DJ Ian Longo, a live set from singer Taya, electronic violinist Mariella Violin, sax player ‘the sax guy’, dancing from the infamous mirror men and celebrity favourite magician, Dominic Anthony. Guests were also treated to beauty business top tips and complimentary make-up top ups from the PamperBook app glam squad and had the opportunity to shop products from the official sponsors Doll Beauty, GHD, Mark Hill, Dennis Williams and The Brow Club.
Inspired by the Kylie Jenner Skin event, the room was dressed in mesmerising, powerful pink décor from top to bottom. Tables were overflowing with blooming floral arrangements, beautiful blossom trees, opulent chrome balloons and unique floating candles to create a show stopping venue design. The event space also featured an incredible magazine video wall, which showcased campaign images of the Tape Extensions, alongside towering life size products of the Tape packaging and a pop-up of the original Hair Choice salon. The VIP launch event was a huge success.
Speaking of the event, Hair Choice CEO’s Josh Kelly and Jennifer Lacey state “We are overwhelmed with the turn out for our product launch and the global success of our brand. We have had the most amazing night and want to thank the entire team for helping us throw the biggest event of our careers”.
Coveted by A-list celebrities such as Rita Ora, Demi Lovato, Amanda Holden and a whole host of top reality stars including Erica Jayne from The Real Housewives of Beverley Hills and Sam & Billie Faiers, Hair Choice specialises in glamour and quality, producing soft as silk, tangle-free hair with full thickness from top to bottom.
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