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John Lewis Christmas Ad: Snapper the mischievous Venus flytrap and Andrea Bocelli

9 months ago

John Lewis Christmas Ad: Snapper the mischievous Venus flytrap and Andrea Bocelli
A still from the John Lewis 2023 Christmas ad titled ‘Snapper, The Perfect Tree’ (John Lewis/PA)

The John Lewis Christmas ad is here and this year the store has turned to Snapper the mischievous Venus flytrap to help promote its festive season.

John Lewis has released an upbeat tale of a young boy whose grow-your-own Christmas tree turns out to be a mischievous Venus flytrap as it firmly sidesteps the nation’s woes for the festive season.

The highly anticipated advert – a long-established feature of the UK’s festive retail landscape – is titled ‘Snapper, The Perfect Tree’ and follows the boy as he lovingly nurtures the plant from a seed bought at a local market, in the belief he is cultivating a perfect Christmas tree.

The fast-growing plant becomes an equally big personality who wants to join in all the fun of Christmas, before the inevitable tear-jerking moment when he is cast out into the cold to make way for a traditional tree.

However, the boy is determined for Snapper to have a place in the celebrations, which soon sees him back in the fold, as the ad ends with the strapline ‘Let your traditions grow’.

John Lewis Christmas Ad - The Guide Liverpool
A still from the John Lewis 2023 Christmas ad titled ‘Snapper, The Perfect Tree’ (John Lewis/PA)

The ad’s soundtrack is an original song called ‘Festa’ – which means celebration – composed for the campaign by Italian electro-pop duo Le Feste Antonacci and performed by Italian tenor Andrea Bocelli.

The soundtrack will be released in longer form as a charity single, with a proportion of the proceeds going to the John Lewis Partnership’s Building Happier Futures charities, which help young people with experience of the care system and families in need.

Bocelli said: “I am delighted to take part in this wonderful and unique tradition of Christmas storytelling.

“It is very special for me given the great support this will bring to both the John Lewis and Andrea Bocelli foundations. Joy to all of your worlds this Christmas!”

John Lewis Christmas Ad - The Guide Liverpool
A still from the John Lewis 2023 Christmas ad titled ‘Snapper, The Perfect Tree’ (John Lewis/PA)

John Lewis declined to reveal a budget for the campaign, which is its first with agency Saatchi and Saatchi, following a partnership with adam&eveDDB stretching back to 2009 that created ads including ‘Monty The Penguin’, ‘The Bear And The Hare’ and ‘Excitable Edgar’.

John Lewis customer director Charlotte Lock said: “We are a nation that loves the traditions of Christmas – from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers.

“Many of us have our own unique festive traditions and that makes them even more special. The film celebrates themes of family and evolving traditions, and shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions.”

Sarah Jenkins, managing director at Saatchi & Saatchi, said: “It’s an extraordinary privilege to be working with the John Lewis Partnership, and it’s particularly magical to be launching a campaign that celebrates all of the traditions – both eternal and evolving – that make Christmas so special to the nation.

“The race to be the number one Christmas ad brings extra festive spice and is such a brilliant embodiment of the skills and smarts of the UK’s incredible creative industries. We’re raising a glass to all.”

John Lewis Christmas Ad - The Guide Liverpool
A still from the John Lewis 2023 Christmas ad titled ‘Snapper, The Perfect Tree’ (John Lewis/PA)

This year’s ad has a big range of accompanying merchandise, from an £18 plush plant to a £3 Christmas card with seeds and a £9.99 children’s story book.

John Lewis in Liverpool ONE will once again host its now annual Christmas Grotto which will launch on 23 November. You can get more info here.

Snapper will also feature on the Christmas at Kew light trail at the gardens this year.

From December, an AR filter will allow Meta users to bring Snapper into their own homes, while a digital advent calendar on the John Lewis app will see Snapper reward myJL members with exclusive rewards.

Visit the John Lewis website HERE.

Get the latest Christmas news for Liverpool HERE.

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