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Liverpool ONE celebrates exciting new retail additions
8 months ago
There’s been a flurry of retail additions and activations at Liverpool ONE from leading UK fashion brands and cult online favourites, as the destination continues to be the location of choice for both established and innovative retailers.
British fashion and lifestyle brand, White Stuff, has officially launched its regional flagship store on Peter’s Lane in Liverpool ONE.
The new 1,800 sq ft location features an elevated design format, and the best of White Stuffâs womenswear and menswear, including its new Spring Collection.
The new Liverpool ONE store forms part of White Stuffâs strategy to transform the business into a multi-channel, modern lifestyle brand. To celebrate the launch, White Stuff is donating ÂŁ2,000 of opening day sales to local charity, Home-Start Knowsley, which works with families in the local area who are facing challenging times.
Fast-growing online womenswear brand, Sisters & Seekers, has selected Liverpool ONEâs South John Street to bring its popular curation of clothing, activewear and accessories to the city for the first time. With a large worldwide fan base, Sisters & Seekers is set to launch its much anticipated one-day-only sample sale on March 9, expected to draw in crowds from across the country to Liverpool ONE.
Marking ARNEâs third pop-up activation at the retail destination, the popular online menâs and womenâs contemporary clothing and footwear brand brought its custom-built âGrab Machineâ to Paradise Place earlier this month. Welcoming queues of visitors with the chance to win a pair of ARNEâs Technical Runners, the activation follows the brandâs two pop-ups at Liverpool ONE in 2023.
Jo Jenkins, CEO, White Stuff commented:Â
âOur Liverpool store is a confident step forward for White Stuff, building on the good progress we have made over the last year to broaden the appeal and style credentials of our brand and products. Liverpool ONE is the perfect home to introduce our thoughtful designs and high-quality fabrics to the city, in a new store format that truly represents the direction of our brand.â
Rob Deacon, Asset Management Director at Liverpool ONE, said:
âLiverpool ONE continues to be the destination of choice for regional flagships and immersive activations from pioneering, online-only brands. We are proud to have welcomed White Stuffâs elevated regional flagship store, ARNEâs third activation with us, and look forward to hosting Sisters & Seekersâ city debut pop-up sample sale next month.â
The announcements follows the successful activation for the pre-loved luxury retailer, Luxe Collective. Selecting Liverpool ONE for its North-West debut, the brand welcomed large crowds to partake in the immersive âReal vs. Fakeâ fashion experience. Yet another example of Liverpool ONE providing new experiences for visitors, the engaging audience challenge and competition further cements Liverpool ONE as one of the leading retail and entertainment destinations in Europe.