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Liverpool’s love affair with Wongs

5 years ago

By The Guide Liverpool

Liverpool’s love affair with Wongs

This is why after 40 years of making treasured memories, Wongs is more than just a jewellers, it’s a Liverpool institution.

If there’s one Liverpool brand everyone associates with diamonds, it’s Wongs Jewellers. Since opening its doors in 1979, this family run business has played an integral part in thousands of love stories.

Wongs Jewellers on Whitechapel specialises in engagement, wedding rings and bespoke jewellery including the recently launched 88 Collection which offers a gracious bow to the family’s Chinese heritage. The stunning collection features 18ct white and yellow gold and sparkling diamond earrings, bracelets, necklaces and rings.

Wongs Jewellers

Founded by Brian Wong – now in his 70’s, is still active in training the next generation of expert goldsmiths, the business is now led by his son, Peter Wong as Managing Director. Along with his loyal team, some of which have been with the business for 30 years, Peter has ensured the cornerstones of stunning artistry, quality and world class customer service, remain a constant.

Wongs is a brand synonymous with quality. Set apart from the competition by its creative flair and investment into each and every piece, this Liverpool jewellers likes to make every customer feel like a friend. Most begin their Wongs journey or story, with the perfect diamond.

Any fiance-to-be will tell you just how nerve wracking it can be choosing a ring, this is where Wongs Jewellers stands above the rest. A warm welcome, expert advice on diamond cuts, designs, colours and metals and a glass of bubbles comes as standard while the staff ask all about your proposal plans and who will be wearing the ring. They even share customer proposal pictures and weddings snaps on their website and social media.

Wongs Jewellers

Business Manger Cynthia Cartwright says: “Our team love nothing more than hearing about how you’re going to propose and we love it when newly engaged couples come back in to see us. It’s such a special moment, we’re genuinely honoured and feel lucky to be apart of it!”

With a rise in the trend of couples choosing vintage styles of engagement and weddings rings, Wongs is able to offer a truly bespoke service. Sentimental, old or broken pieces of jewellery can be remodelled or even melted down and fashioned in to something brand new yet timeless. Through years of training and exquisite attention to detail, Wongs can create a bespoke piece of jewellery that will last a life time.

From its Whitechapel home, just a stones throw from the original shop which opened 40 years ago, Wongs also offers valuation, repairs and maintenance services. You can also browse a beautiful collection of pre-owned Rolex watches and the latest designs in fine jewellery.

Managing Director, Peter Wong said: “We’re delighted to be celebrating 40 years of business in our great city of Liverpool this year. Over the years, we’ve seen generation after generation coming to us, it’s wonderful to see. Our customers truly are our best asset and we really do get so much business through word of mouth recommendations. This means so much to us as a family business – it’s our heart and soul.”

You arrive as a potential customer, but you leave as friend. That’s not where your Wongs story ends, in fact it’s just the beginning.  Not content will simply selling the perfect engagement or wedding ring, Wongs continues its commitment to your purchase with a lifetime guarantee.  Also to ensure jewellery looks and feels brand new, you’ve invited to return to the Whitechapel store to have them checked and cleaned – as part of their complimentary services and because the staff like to know how you’re getting on too.  That’s what we call first class customer care.

Wongs has cemented its place within the local community in many ways, one of which is through its local charity connections. Every year Wongs hosts a Gala Dinner in aid of Alder Hey Children’s Hospital, a charity close to the family’s hearts. In just three years Wongs, its business associates, customers and friends have raised more than £120K to support the development of a new bereavement centre.

A Liverpool brand and family business firmly cemented in local life and many lasting love stories.

To find out more about the current collections and services on offer at Wongs Jewellers, head to and follow @wongsjewellers on social media for updates.





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