Lush Liverpool reveal 2021 Snow Fairy Christmas Floor

Lush Liverpool will reopen their third floor retail space with the return of The Snow Fairy and an ultimate Christmas experience today.

The additional 392 sqm retail space will turn pink and embody the celebration of Lush’s first-ever animation of The Snow Fairy: kindness, courage and confidence.

Inspired by Snow Fairy, Lush’s best selling, candy floss-scented product range, the third floor will feature pink decor, a pink rocking horse and a pink grotto, with a focus on Christmas gifts and personalisation. There will be giant versions of Lush products and a gift wrapping station. The floor will also offer space for community events during the festive time which will be announced soon.

Alongside the pink Christmas Floor, an exclusive Personalisation Station for Lush’s most popular Snow Fairy range arrived on Lush Liverpool’s first floor.
Visitors will be able to customise their purchased 250g shower gel bottles of Snow Fairy and 200g Snow Fairy body spray bottles with personal greetings, messages and names via a touch screen. This service is completely free of charge!

This service currently is available in Lush anchor shops in Birmingham, Liverpool and Oxford Street and will also be available online at lush.com from December 2021 with more exclusive Lush Snow Fairy products and merchandise to follow.

This year, for the first time, The Snow Fairy debuts on screen. This short animation brings the magic to life in a celebration of kindness, courage and confidence.

Lush collaborated with FeralChild, the London based direction duo of Rogan van den Berg and Nella Addy, who lovingly crafted the animation with a team of talented artists to create the story of Elya and The Snow Fairy.