See our video services!
At The Guide Liverpool, we’ve been helping businesses promote themselves and reach new clients and customers for years. Our professional video crew can help you increase engagement, interaction and revenue by presenting your business to a wide audience with a creative, exciting promotional video for use on multiple online channels.
The Coffer Peach business tracker of sales across hospitality groups revealed that total sales dived by 72.6% over the festive period, typically the sector’s busiest time of the year.
The figures – which are compiled by consultancy CGA, industry advisers The Coffer Group and finance firm RSM – showed that bars were particularly hard hit by restrictions which thwarted Christmas parties and large gatherings.
Sales in bars dived by 87.2% against the same period last year.
The five-week Christmas period started with a week of lockdown in England before venues were able to reopen with tiered restrictions, although the vast majority of venues were in Tiers 3 and 4, and therefore forced to close their doors, by the end of the period.
Drink-led pubs were also heavily impacted by restrictions, with sales plunging by 83.7%.
Food-led pubs reported a 78.2% sales slump for the period, while restaurant groups were the most resilient as sales fell by 57.9%.
Karl Chessell, director at CGA, said restaurant chains had a “marginally less miserable time” as they benefitted from Christmas shoppers at the start of the month and stronger delivery sales.
The data revealed that around 23% of restaurant group sales came from deliveries during the period.
“It doesn’t need a genius to work out why these dreadful trading figures have materialised.
“The big question is how do we come out of the spin? With most operators now unable to create any turnover whatsoever the accrual of debt has become critical.
“The crucial date will be March 31 when the moratorium for insolvency is removed and many operators will face over a year of unpaid property outgoings which landlords will be able to aggressively pursue.
“Altogether a tsunami of debt which needs to be dealt with from a standing start.”
The latest figures showed that London-based companies fared slightly better than the rest of the country with sales down 66.8% on last year, compared to 73.9% down outside of the M25.
“December’s results lay bare the stark reality facing the hospitality sector.
“The Government’s tier restrictions led to most sites shuttering early in the month, compounding pressure on costs with operators already committed to serious outlays with suppliers to meet anticipated festive demand.
“With new year lockdown measures unlikely to be lifted before Easter – in an optimistic scenario – the hospitality industry is left facing its greatest challenge yet.”
Sign up with us to receive the latest news, straight to your inbox!
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
|cookielawinfo-checbox-analytics||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".|
|cookielawinfo-checbox-functional||11 months||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".|
|cookielawinfo-checbox-others||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.|
|cookielawinfo-checkbox-necessary||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".|
|cookielawinfo-checkbox-performance||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".|
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.