Surplus food app, Too Good To Go expands its presence in Liverpool

The world’s largest surplus food app, Too Good To Go, is expanding its presence in Liverpool with a host of local-favourite independent food businesses recently signed up to the food waste fighting platform.

The new venues will join a community of over 13,000 food businesses fighting food waste with the app across the UK, more than 140 of which are in Liverpool alone.

A number of much-loved Liverpool establishments have newly partnered with Too Good To Go to prevent food waste, including:

Root 22 – Organic whole-foods store selling fruit, vegetables, legumes, nuts & seeds, as well as fresh home-made juices.
The Crosby Bakehouse – Allergy-friendly cake shop serving gluten-free and vegan cakes and treats.
A Slower Space – Independent lifestyle store on the iconic Penny Lane, serving up coffees and baked pastries daily.
Organico – Plant-based juice bar and eatery serving up a range of breakfast, brunch and daytime dishes alongside homemade cakes and an extensive smoothie menu.

This news follows the results of a recent consumer survey commissioned by Too Good To Go, which found that more than two thirds of locals in Liverpool feel sustainability is important to them when buying food and drink.

The overwhelming majority (82%) of those surveyed from Liverpool also said they believed businesses should not be wasting food, demonstrating the public desire for local businesses to implement tools like Too Good To Go to reduce their food waste.

The survey also demonstrated why food businesses are increasingly finding that sustainability needs to be at the core of their operations if they are to attract new customers; 57% of Liverpool locals said they would consider making a purchase from a business they hadn’t done before if they found out it had a focus on sustainability.

Paschalis Loucaides, UK Managing Director of Too Good To Go, says:

“We’re thrilled to be expanding our presence in Liverpool and to be welcoming some fantastic new Liverpool partners to our growing community. It’s especially great to see this alongside the results of our recent survey which shows really promising signs for the Liverpool area and its commitment to sustainability.

“It’s so encouraging to see consumers considering the impact of their purchasing decisions, as well as more and more businesses recognising the responsibility they hold in reducing food waste. In the UK, we waste more than 10 million tonnes of food each year, but if we’re to reverse the impact of climate change, reducing food waste is one of the most important things that we can do.”

Too Good To Go lets people buy surplus food and drink from pubs, restaurants, retailers and producers to stop it from going to waste. Consumers simply download the free Too Good To Go app and search for nearby businesses with unsold produce.

They then purchase a ‘Magic Bag’, collect it at an allotted time and enjoy it.