The Beatles Story celebrates Paul McCartney’s 80th birthday by supporting his key charities
9 months ago
The Beatles Story, Liverpool’s award-winning attraction, have teamed up with charity Nordoff Robbins and instrument manufacturer Höfner to celebrate Paul McCartney’s 80th birthday with the launch of a dedicated donation station and unique art installation this June.
Kicking off Macca’s 80th celebrations, The Beatles Story has created a specially dedicated area within its Fab4 Café at the Royal Albert Dock, for visitors to send their personal messages and digitally sign Paul’s birthday card, along with the chance to donate to one of his key charities, Nordoff Robbins.
Nordoff Robbins stand for music and believe in the value of music for all people in our society. Their vision is to live in a world where, through music therapy, human potential is recognised regardless of profound disability, illness, or social exclusion. Supporting thousands of people in centres around the UK, the charity works in partnership with a wide range of organisations including care homes, schools and hospitals.
Paul McCartney himself is a supporter of Nordoff Robbins, and the Beatle first visited the charity’s London centre in 1986. In 1988, Paul received a Silver Clef Award, in recognition of his work with them and in the same year he donated an autographed Höfner bass guitar.
The Beatles-themed exhibition will commemorate this milestone occasion by unveiling a unique, Insta-worthy art installation in partnership with iconic guitar manufacturer Höfner, which will be situated at the entrance to the award-winning attraction and will extend the celebrations into his 80th birthday year. The attraction hopes that by launching the exciting art installation around Paul’s birthday this will not only help to extend the celebrations but will also prolong the spotlight on Paul’s charities.
Mary Chadwick, General Manager at The Beatles Story said:
“The Beatles Story and Fab4 Café are proud to be supporting not just one but two of Paul’s key charities in celebration of his 80th year by also signing up as a supporter of Meat Free Monday, offering 20% off vegetarian sandwiches, vegan cakes and milk alternatives every Monday. The Meat Free Monday campaign was established by Paul, Mary and Stella McCartney in 2009, and encourages people to cut meat from their diet for just one day a week.”