The National Beauty Show is coming to Liverpool later this year

It’s home to the Beatles, two of the greatest football teams of all time, it will also host the Eurovision Song Contest in May and Liverpool is also dubbed the ‘beauty-capital’ of the UK.

But in November Liverpool will also play host to the first ever National Beauty Show exhibition. This event, which takes place at the stunning Exhibition Centre on Liverpool’s waterfront on the 4^th and 5^th November, will be the first ever dedicated show and exhibition of its kind to hit the city which is also open to the public.

The National Beauty Show will see some of the biggest names in beauty, wellness, cosmetic and aesthetics brands descending on this amazing city. The event is open both to the beauty trade and the public, with beauticians, aesthetics practitioners, beauty fans and influencers all coming together to celebrate the best of beauty.

Over 241 beauty trade suppliers and brands will arrive in the city to showcase their products, the latest treatments and top beauty brands. The National Beauty Show is expected to attract an audience of over 10,000 beauty fans from all over the UK to attend the two-day event in the beauty capital of the UK.

Liverpool is regarded as the Beauty Capital of the UK and rated No1 for beauty treatment popularity and annual beauty spending. Liverpool has also been rated the top city in the UK in which to have a career in hair and beauty and No 1 for salary potential. Liverpool ladies spend more money per head on hair, beauty and cosmetic procedures than any other city in the UK.

The National Beauty Show was conceived by two female entrepreneurs from Liverpool, Jody Riley, a former beautician turned beauty tech entrepreneur and the face of beauty booking app PamperBook and Alex Alexander, owner of Lex Cosmetics, one of the UK’s leading cosmetic nurses whose clients include celebrities, the rich and famous. The Liverpool ladies – who have previously run events together – teamed up together earlier this year when they launched the National Beauty Awards 2022 in the city to a huge sell-out success.

Commenting on the forthcoming event beauty entrepreneur Jody Riley said:

“We are beyond excited to stage this event at the Exhibition Centre Liverpool in such a stunning venue on the waterfront. Liverpool, which is arguably the beauty capital of the UK, will host this unique event both for the public and the beauty industry. It’s the first event of its kind in Liverpool to showcase the latest beauty products, services and brands both to the beauty industry and the public.

Beauticians, therapists, nail and brow technicians will travel to Liverpool from all over the UK and mingle with the public who are beauty fans to see masterclasses, celebrity guests, social influencers to learn beauty hacks and tips and see new products and services. Once again it shows how Liverpool is a cosmopolitan city leading the way in the beauty industry.”

Visitors to the event can expect to see celebrity guests, informative talks, masterclass sessions from the UK’s top beauty and aesthetics educators, practitioners and influencers. Beauty business owners will also be able to pick up tips and tricks on how to grow their beauty business from Socialista marketing influencer Anna Khanna, hair and beauty business growth coach Alysha Bradley and professional make-up artist and educator Aimee Elizabeth to mention just a few.

Exhibitors and brands already confirmed to attend the event include international aesthetics brand Acre Pharmacy as headline sponsor, Jalupro, UTH and Promo Italia, Tatti Lashes, Casmara skin care and payments provider Dojo. More brands, sponsors and guests to be announced over the coming months.

Co-founder of the National Beauty Show and Lex Cosmetics Clinic owner Alex Alexander said:

“This is an incredibly proud moment for myself and Jody as two female beauty entrepreneurs to host and stage this event in our home city and show the rest of the UK why Liverpool is the most glamorous capital of the UK. This is a particularly exciting event as it is not only open to the beauty trade for beauticians, aesthetics practitioners and wellness therapists, but also members of the public who are beauty fans to get up close and see the latest trends and treatments in the beauty industry.

The UK beauty industry is worth £27 Billion and contributes £8 Billion to the UK economy. There are over 46,000 hair and beauty businesses across the UK, with 5425 of those hair and beauty businesses across the North West alone. Beauty and cosmetics treatments range from £25 for eyebrow tints to £8000 for cosmetic treatments. According to a recent Pamperbook survey, women spend an average of £500 per month on hair and beauty regimes and treatments.

Exhibition Centre Liverpool has experienced a record year in 2022, generating £17.16m in economic benefit to the Liverpool City region. The venue hosted 53 events and welcomed 286,500 people across a variety of exhibitions, conferences, sport and entertainment events.

Commenting on the forthcoming National Beauty Show Exhibition Account Manager Vikki Langan at the Exhibition Centre Liverpool said:

“The team here at Exhibition Centre Liverpool are delighted to host The National Beauty Show UK in November this year. We are looking forward to delivering a fantastic event for the city whilst welcoming thousands of beauty enthusiasts from all over the country! Our venue continues to attract a whole range of diverse events and we are excited to be working with the organisers for the city’s first dedicated trade & consumer beauty exhibition”.