See our video services!
At The Guide Liverpool, we’ve been helping businesses promote themselves and reach new clients and customers for years. Our professional video crew can help you increase engagement, interaction and revenue by presenting your business to a wide audience with a creative, exciting promotional video for use on multiple online channels.
Being delivered both online, and at The Women’s Organisation’s headquarters at 54 St James Street just outside the city centre, the events will cover a range of topics and among the highlights of the programme is a course on unconscious bias.
The Women’s Organisation is the largest developer and deliverer of training and support for women in the UK. It delivers a range of courses and programmes designed to economically empower women – from entry or re-entry into the workplace and career development, to starting and scaling a business, and personal development.
It has supported more than 70,000 women and helped to create in excess of 4,000 businesses since it was established in 1996.
Taking place over three weeks, the accredited unconscious bias course will show how our underlying biases shape our perspective of the world and asks us to consider how we can challenge those biases in our everyday interactions with other people.
Unconscious bias was raised by the Mayor of Liverpool, Joanne Anderson, when she spoke at the Liverpool Against Racism conference last month. She made history when she became the country’s first black female elected mayor in 2021. Mayor Anderson spoke about how some people had responded negatively to her elevation.
She said: “People are really angry that I have had the audacity to say I’ll do the job. It’s unconscious bias on their part. I can see it on their faces.”
“Unconscious bias is simply a process whereby our brain automatically makes quick assessments of people, influenced by our own background or personal circumstances, and persisting cultural and societal stereotypes.
“And unconscious bias does affect everyone in one way or another. It is, in many ways, a natural process that occurs in our subconscious. To tackle it we must first acknowledge it and that’s what our training is designed to help do.”
There are a range of courses running throughout the month, beginning with Are You Ready to Start a Business on June 6. More than 20 separate courses, seminars and events will ensue, offering hints tips, guidance and advice on branding your business, digital marketing, leadership and management skills as well as opportunities to build your confidence and be more resilient.
The next available Unconscious Bias training course begins on June 16, but you must register by June 9. You can find more information here.
Sign up with us to receive the latest news, straight to your inbox!