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Formerly senior marketing executive, Nikki Anderson was promoted to marketing, PR and communications lead in early spring, in line with a new strategy that will focus more on digital communication and delivery of its services.
Nikki has worked in creative marketing for over 10 years and is well experienced in working for organisations that promote a positive social message and deliver impact for local people.
With a wealth of experience in digital media, design and content creation specialising in video production, Nikki joined the Women’s Organisation from The Hive Youth Zone, where she was head of marketing.
Under Nikki’s leadership, The Women’s Organisation has further expanded its marketing team with the appointment of Anna Lauder and Vicky Gibbons.
Anna joins the business as marketing co-ordinator, having studied English Literature at Bath University. Previously she worked in a role producing content for a travel website and as a digital marketing assistant for a sustainable kitchen company.
Vicky, also a former English student at the University of Leicester, joins as marketing officer and previously completed an internship in marketing and campaigns after graduating in 2021.
Both Anna and Vicky will be responsible for creating compelling digital marketing and social media content that promotes the organisations growing roster of seminars and training, designed to economically enable and empower women in the Liverpool City Region.
The duo join Nikki and senior marketing executive, Cynthia Ajayi, who has been with the organisation since 2017.
Prior to working for The Women’s Organisation, Cynthia was a production coordinator at the BBC and worked on some of their best known and loved TV shows, including The One Show, Songs of Praise and Newsround.
Cynthia is now responsible for marketing programmes and events at The Women’s Organisation, and alongside Nikki helps to manage digital marketing content. She also hosts seminars, panels and events both in person and online.
On the growth of the team, Nikki says: “I’m delighted to welcome Anna and Vicky to the team. It’s an exciting time for The Women’s Organisation as we re-adapt after lockdown. We have a new vision and new goals and I know we’re going to benefit greatly from new energy, ideas and enthusiasm.
“Liverpool is known as being a city that is bold, enterprising and ambitious, and the women here are determined, driven and innovating. During lockdown, we saw the number of enquiries at The Women’s Organisation almost treble – a clear sign of women’s tenacity and resilience despite all the odds being stacked against them.
“The pandemic turned the tables in many ways for many people – in the way we work, the way we engage and the way we operate. In many respects it changed the way we think and altered people’s priorities.
“I’m very proud to be leading an exceptionally creative and highly skilled marketing team and my ambition is to reach and help as many women as we can realise their goals and achieve their potential.”
The Women’s Organisation is the largest developer and deliverer of training and support for women in the UK. It has supported over 70,000 women and helped to create more than 4,000 businesses since its launch in 1996.
Last month, it unveiled its summer training and events programme, which comprises more than 60 seminars and courses delivered both online and at its headquarters at 54 St James Street. You can register or find our more here.
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