Liverpool ONE supports NSPCC's Childhood Day and you can too!

Liverpool ONE is continuing its support for the NSPCC’s vital work, by highlighting details of the charity’s newest fundraising campaign to thousands of visitors and calling on them to take part in the charity’s major new fundraising event – Childhood Day.

On June 11, the first national Childhood Day will celebrate the concept of play as an essential part of a happy childhood, vital for a child’s mental and emotional wellbeing, and an important way to help children recover from the pandemic.

After the year we have all just had, we could all use a little play and the NSPCC is urging Merseyside residents to support the campaign however they can with a brand new advert being shown on electronic billboards throughout Liverpool ONE until the big day.

Whether setting up a sponsored football match, card game, gig, dance or online gaming session, every pound raised will go towards helping the NSPCC’s practitioners, Childline and Helpline counsellors support children and young people in the city and across the UK as we move out of the pandemic.

Vickie Butcher, NSPCC Community Fundraising Manager, said:

“The support we’ve received from Liverpool ONE has been incredible, and we’re hugely grateful that they’re helping to spread the word about Childhood Day.

“Our practitioners in Liverpool and across the UK help thousands of children every year, and after everything we’ve all been through during the pandemic, we could all do with a bit more play in our lives. That’s what Childhood Day is all about – play is a hugely important part of childhood and can massively improve our physical and mental health and wellbeing. However you choose to play on June 11, we’d love to see the people of Merseyside play their part in helping us keep children and young people – who have, in many cases, been hidden victims of the pandemic – safe.”

The new promotion coincides with Liverpool ONE’s support of the NSPCC’s #ClassOfCovid19 campaign with the Alder Hey Youth Forum, which saw children across the Liverpool City Region record their experiences of the pandemic in photos and a video which is also currently playing on the centre’s advertising boards.

Donna Howitt, Director at Liverpool ONE, said:

“We are proud to support the NSPCC once again on Childhood Day to help raise the profile of their work and awareness of the effects of the pandemic on the lives of young people.

“As the long term effects of Covid become more evident, affecting children’s mental health and their ability to play, it’s vital that they receive the right support and encouragement.”