Liverpool Empire unveils new logo to celebrate 100th Birthday

To celebrate its 100th Birthday, Liverpool Empire has unveiled a brand new look.

In collaboration with Liverpool-based graphic design agency, Bolland & Lowe, a new logo and brand identity has been created to mark the centenary celebrations of the iconic Liverpool Empire Theatre.

Diane Belding, theatre director, said:

“What a privilege it is to have the opportunity to mark this momentous occasion.

““It’s been a delight for the team and I to work alongside Bolland & Lowe to capture the love out there for the Empire Theatre and create a brand identity that will take us through our 100th birthday year and beyond.”

Stephen Ainsworth, head of marketing at Liverpool Empire, said:

“What an honour to have the chance to create a new look and brand for the venue at this special moment in its history.

“It’s been a fantastic experience working with the skilled team at Bolland & Lowe to create a fitting brand for this wonderful theatre. The logo references the Empire’s famous proscenium arch that frames the stage, and original designs of its logo that go back over the past 100 years.”

The Liverpool Empire Theatre is celebrating its 100th birthday throughout 2025 and the new logo and brand identity will accompany all iconography and promotional material from now on.

John Lowe, Bolland & Lowe director, said:

“We’ve had the privilege of collaborating with the Empire Theatre to create their new brand identity, incorporating their centennial anniversary logo.

“This project has truly celebrated the theatre’s rich history, allowing us to dive into the diverse performances they’ve showcased over the past 100 years. It’s an honour to help visually tell the story of such a landmark institution while honouring its legacy and vibrant future.”

Find out more on Liverpool Empire here.

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