Brand new Beatles attraction to open at site of iconic rooftop gig

The Beatles will return to 3 Savile Row, one of the most famous locations in the history of the band, as a new fan attraction is set to open in the famous London building.

The location was the previous headquarters of The Beatles’ record label, Apple Corps, and the venue for the band’s final public performance on the rooftop on January 30 1969.

It was also the location of the recording studio for Let It Be.

Apple Corps has now re-acquired the building in central London, and will open a new visitor experience, which will feature seven floors of never-seen-before archive and rotating exhibits.

The attraction will also feature the recreation of the original studio where Let It Be was recorded, and relive the rooftop concert – as immortalised in Peter Jackson’s documentary Get Back – on the spot where it happened.

Sir Paul McCartney said:

“It was such a trip to get back to 3 Savile Row recently and have a look around.

“There are so many special memories within the walls, not to mention the rooftop.

“The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.”

Sir Ringo Starr added:

“Wow, it’s like coming home.”

The attraction, called The Beatles at 3 Savile Row, is set to open in 2027 and a second experience is currently in development.

Tom Greene, CEO of Apple Corps, said:

“We’re thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special.

“Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”

Take a closer look at plans for the new Beatles attraction here.

A new exhibition of Beatles memorabilia showcasing the influence of Hamburg on the band has just opened, read more here.

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