Everton announces CMC Markets as new shirt sponsor

CMC Markets has signed a landmark multi-year agreement with the Merseyside club, and will feature on the front of the Blues’ shirts.

This also includes Everton’s matchday and digital channels and supporter-facing experiences.

Online gambling company Stake, which had been Everton’s main partner since 2022, has migrated to the club’s official sleeve sponsor, following a change of rules to ban clubs from displaying betting sponsors on the front of their shirts from the 2026/27 season onwards.

Andrew Middleton, Everton’s President of Business Operations, said:

“We are delighted to welcome CMC Markets as Everton’s Main Partner- a brand that shares our ambitions, our values and our belief in what Everton is becoming.

“This is an important agreement for the Club and one that will play a key role in our continued commercial growth. Partnerships of this scale help us strengthen revenues, build a more sustainable platform for success and support our ambitions on and off the pitch.

“We are also excited by the opportunities this creates to deliver a proposition that every Evertonian can be proud of – on matchdays, across digital channels and in the community.”

Lord Peter Cruddas, Founder and Chief Executive Officer of CMC Markets, said:

“Football is one of the few passions in life that inspires lifelong commitment because, like financial markets, you invest in your club long-term. Supporters are passionate about their clubs, and at CMC Markets, we are passionate about investing and trading.

“We see that same mindset among many of our clients. They are loyal and strive to achieve success through patience, resilience and confidence. Everton is a great club, with a proud history and deep connections to its community. We are proud to partner with a club that shares our core values, identity and passion. Wishing Everton every success for the coming seasons.”

Evertonians will get a first look at CMC Markets on the front of the 2026/27 home kit when it is unveiled tomorrow, Thursday 2nd July, from 9am.