Liverpool brand Montirex launches first ever golf collection

Liverpool sportswear brand Montirex has announced the launch of its first ever golf collection, bringing its signature blend of performance and streetwear style to one of the world’s fastest growing sports.

The new range marks a major step for the Liverpool founded brand, which has built a loyal following through its performance led clothing and strong links to youth culture.

Designed around the idea of “same game, new style”, the collection aims to make golf feel more accessible, welcoming and relevant to a new generation of players.

Montirex says the range challenges the traditional perception of golf as expensive and exclusive, instead creating clothing that blends performance, culture and everyday style.

The collection combines technical fabrics with contemporary fits and streetwear inspired designs, offering pieces that work both on and off the course.

Danny Yuen, Director and Co Founder of Montirex, said: “Golf is evolving, and so are the people who play it.

“This collection is about creating something that feels relevant to a new generation, something that reflects their style, their culture and how they engage with the sport today.”

The Liverpool brand has built its reputation on sportswear designed for movement, performance and everyday wear, and says the new golf range continues that approach while embracing the traditions and visual identity of the sport.

The result is a collection that sits comfortably between performance apparel and lifestyle fashion, appealing to golfers who want clothing that works just as well away from the course as it does on it.

Montirex says the launch reflects a wider shift in modern sport, where clothing is no longer limited to specific activities but becomes part of everyday life, blending work, leisure and social settings.

With golf continuing to attract younger and more diverse audiences, the Liverpool brand is hoping its debut collection will help open the sport up to even more people while bringing a fresh perspective to the fairways.

Check out the range on the Montirex website.

Montirex founders receive honorary doctorates from Edge Hill University.

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