Pride in Liverpool

Open search Close search

Close menu

Community

Montirex launches new campaign ‘Break The Wall’ in support of CALM

1 month ago

Montirex launches new campaign ‘Break The Wall’ in support of CALM
Credit: Montirex

Montirex, one of the fastest-growing sportswear brands, has kicked off a new campaign today to help tackle mental health issues among young men.

In support of CALM (Campaign Against Living Miserably), Montirex has released a powerful short, starring actor Alfie Cain, that drives home the importance of creating safe spaces for conversations to be had, and the powerful impact that simply talking to a mate can have.

To encourage conversation Montirex, will be popping up open goal posts across the country as it’s there that friends become teammates, problems are shared, and communities are formed. Together, we can break down the wall around mental health. 

From the 21st June, the goalposts will be temporarily painted onto walls at selected locations in Liverpool, London, Dublin and Birmingham and accompanied with a QR code that takes users to Montirex’s Break the Wall website where users can find advice and resources and be directed to CALM.

Daniel Yuen, Co-founder of Montirex explains:

“Mental health is a huge challenge for young people and CALM does great work in getting support to people who need it.

“If our campaign gets more young men talking to each other and breaking down the walls that exist around mental health, we’ll be proud to have played a small part in tackling those issues.”

The campaign is being supported by Montirex athletes Leon and Fabian Edwards, Mick Conlan and artists Belters Only, as well as support from Baiteze Squad, Mohib Sheraz and Mick Medeiros.

Find more information about Montirex here.

Find all the latest Liverpool news here.

Share

Tags

The Guide Liverpool

About Us

We showcase the very best of Liverpool City Region through stunning video features and keep residents and visitors updated on what's on and what's good. About Us

The Guide Liverpool

Meet Our Team 👋

Meet Our Team
Eurovision 2023 - Jay And Gem - The Guide Liverpool Video Production

The Guide Liverpool

Video Production & Advertising

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse quis eros sit amet mi eleifend tincidunt. Services