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By the end of this year, Pheby Food Concepts Ltd will have opened a further three Dough Dough eateries, employing an additional 60 staff.
Plans for the next five years include launching 100 Wok&Go outlets, creating 800 new jobs. Alongside there will be 25 new Crepe Delicious sites, employing 200 British workers, over the next seven years.
Hallmark brand of PFC Ltd, Wok&Go, launched over 10 years ago and now has more than 15 sites in the UK, as well as outlets in Portugal and Bahrain. Neapolitan pizza chain Dough Dough was formed in 2019, with its next outlet scheduled to open mid-December in Liverpool.
The Group brought US brand Crepe Delicious across the pond earlier this year. All three brands – alongside The Ramen Co., Jack Burrito, Go Pho and The Artisan Wrap Co. – are available for franchise.
“This year has been tough for so many businesses, with hospitality among the sectors worst hit. It’s therefore extremely exciting for us as a hospitality group to be ending 2020 on such a high, with job creation and expansion on the horizon both short and long term.”
Brand new pizza and cocktail venue @eatdoughdough arrives in Liverpool soon ?
— The Guide Liverpool (@TheGuideLpool) September 27, 2020
Creating dark kitchens for both their own brands and other hospitality premises has been key to the Group’s success this year.
A dark, or ghost kitchen is where food is prepared and then collected or delivered for the customer to enjoy away from the premises. Each of PFC Ltd’s new openings will offer this service to customers.
“Now more than ever it is important to offer takeaway options,” said Mr Pheby, also known as The Franchise Entrepreneur.
“Creating a situation for your customers where they can order, collect and enjoy their food with the minimal amount of human contact possible is a vital selling point at this moment in time.
“Lockdown is an ever-present threat to the foodservice industry and delivery and clicks and collect is the perfect counter to it.”
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