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Too Good To Go – the new initiative that prevents food waste and saves you money

3 years ago


MILLIONS of tonnes of fresh food go to waste every year, but a new app is set to reduce that as if by Magic!

Too Good To Go connects businesses who have surplus food with consumers who want to buy, collect and enjoy it.

So instead of throwing food away when it hits its Best Before date, or gets close to Use By date, restaurants, coffee shops, pubs and retailers can pack the produce into Magic Bags.

Customers look at what’s available nearby, purchase a Magic Bag through the app and collect it within the allotted collection window.

It means businesses can save themselves the worry of over-ordering, get the chance to sell surplus food and cut back on costs, and introduce themselves to local people who are yet to discover them!

Too Good To Go was started in 2016 when a group of entrepreneurs saw restaurant staff throwing away fresh food when the only problem was that it hadn’t sold in time and no-one was around to take it off the restaurant’s hands.

They pioneered the perfect solution – the Too Good To Go app which is simple to download and use.

Independent Businesses across the city are already live on the app: The Egg Café, Organico, Esquires, Bean Coffee, Smoke & Dough, Thoughtfully Café, Duke Street Market, Greens for Good by Farm Urban, Caribou and Doogles Donuts.

And more are set to join when they realise the benefits for them – and the environment!

Liverpudlians have already helped save more than 80,000 Magic Bags of food from being thrown away, which also means more than 200,000kg of C02e have been saved – the same amount needed to charge 35,399,802 smartphones.

And the success of the app powers Too Good To Go’s wider efforts to drive a food waste movement, working with schools, industries and governments to build a plant-friend food system.


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