Immersive infinity room returns to Catalyst Science Discovery Centre

Catalyst Science Discovery Centre is set to welcome back a popular immersive installation designed to inspire recycling.

The ‘Infinity Room’ exhibit, designed by not-for-profit Every Can Counts, uses mirrors and suspended aluminium cans to demonstrate the infinite recyclability of aluminium, and raise awareness about the importance of recycling amongst children and the wider public.  

Following its successful debut at the centre back in June 2023, the installation returned this week, with a visit from local primary school, Widnes Academy, to mark the occasion. The exhibit will remain at Catalyst throughout 2026, giving families, schools, and other visitors in the local area plenty of chance to visit and enjoy the exhibit while learning about recycling. 

Through engaging displays and interactive learning opportunities, Catalyst is also using the installation to teach visitors about the important links between chemistry and the climate, weaving in content from the national curriculum. 

Inside the giant drink can-shaped installation, visitors will find themselves surrounded by an infinite reflection of suspended aluminium cans. As they take it in, a narrator will lead them on an educational journey through aluminium can recycling and its environmental benefits.  

Made using 1,500 recycled cans and 25 square metres of mirrors, the installation also offers a great photo opportunity.

Chris Latham-Warde, Programme Manager for Every Can Counts, said:

“We’re so pleased to be bringing the Infinity Room back to Catalyst after its popular first visit. The installation is designed to capture attention and spark conversations about aluminium’s value and why recycling matters.

“Aluminium can be reused again and again and every empty can has the potential to be back on the shop shelves in as little as 60 days. We hope visitors to Catalyst and our installation leave feeling motivated to keep that cycle going.”    

Meryl Jameson, Marketing Manager at Catalyst Science Discovery Centre and Museum, said:

“We’re excited to welcome the Infinity Room back to Catalyst following the enthusiasm it received during its first run. It’s a brilliant way to engage visitors with an important message, while offering a fun and immersive experience for families and young people.

“At Catalyst, we’re passionate about helping people explore science and understand the impact we can all have on the world around us. Working with Every Can Counts helps bring sustainability to life in a creative, hands-on way – and we hope it encourages visitors to make sure every drink can they use is recycled.”

Visitors can explore the Infinity Room at Catalyst Science Discovery Centre and Museum as part of a standard admission ticket.

The centre is closed on Mondays, open from 10am – 2pm on Tuesdays and Wednesdays, and 10am – 4pm for the rest of the week. The ‘Infinity Room’ will be located within the Interactive Gallery on the ground floor. 

Every Can Counts is a unique partnership formed between drink can manufacturers, drink can fillers and the wider recycling industry, all with the goal of reaching a 100% recycling rate for drink cans. The programme provides free recycling support to businesses and organisations around the UK. Find out more information about Every Can Counts here.  

Find out more on the Catalyst Science Discovery Centre website.

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