Liverpool FC club website most visited in world football

Liverpool FC has the most visited club website in world football, with more than 51 million global visits so far this season.

The latest independent website traffic data from Similarweb, puts the Reds in top spot, ahead of any other football club.

Liverpoolfc.com has received 20 percent more visits than any other Premier League club so far this season.

The latest figures build on the success of the 2024/25 season when LFC’s website was named the most visited Premier League site, with 86.8 million visits across the title-winning campaign.

Liverpoolfc.com is packed with content, breaking news, on-location match reporting, exclusive interviews with men’s and women’s players, features with fans, matchday coverage in Match Centre, highlights, fixtures, player stats and the best in club partner content.

Liverpool FC leads the Premier League in partner content and storytelling, generating 935 million video views across LFC-branded content last season — 56 per cent more than its nearest rival.

The site also serves as fans’ source for ticketing, All Red membership, booking the Anfield museum, tours and experiences plus access to the online store for the latest official LFC merchandise.

Ben Latty, chief commercial officer at Liverpool FC, said:

“Our reach and engagement are among the best in world football and testimony to the amazing work of our dedicated, creative and passionate digital and media teams.

“Delivering for our global partner family is a key strategic priority for the club. LFC’s ability to produce incredible content and results, rooted in authenticity helps deliver for our partners and bring our global fanbase closer to the club they love.”

On social media LFC’s club channels have already hit 1 billion engagements this season, after a record-breaking season in 24/25, reaching almost 1.7 billion engagements.  It was LFC’s most successful season ever on social media during their title winning campaign.

LFC has also surpassed 12 million subscribers on YouTube.  They were the first Premier League club to receive the Diamond Play Button back in May 2024 for reaching 10 million subscribers on the channel. 

Find out more on the Liverpool FC website.

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