Desserts by Dre pitches for spot on Aldi’s Christmas shelves in new Channel 4 Show

Scheduled to air on Monday, 18 December at 9 pm, the show delves into the captivating world of festive creations competing for a spot on Aldi’s shelves.

This Christmas, Penny Lane bakery Desserts by Dre, is set to shine on Channel 4’s ‘Aldi’s Christmas Secrets’.

The programme features a competitive showdown as British suppliers present their seasonal innovations to Aldi UK’s Managing Director of Buying, Julie Ashfield, and Communications Director, Richard Thornton.

The victor secures a coveted contract that could potentially redefine their business.

Dre Carrington, who is the mastermind behind Penny Lane bakery, Desserts by Dre, which he opened in December 2022, hopes to wow Aldi bosses with a Christmas Pudding Cheesecake.

Dre said:

“Not only would it be the most incredible & life changing opportunity to have a product I created available in stores throughout the Country, But would also be an absolute honour knowing people are having my dessert at one of the most special times of the year, where food is so important!”

Julie Ashfield, Managing Director of Buying at Aldi UK says:

“With so many of our existing suppliers coming up with great Christmas products, we really only have space for one more within our seasonal range.

“We absolutely have to stand out from the crowd at Christmas and new, quirky products are key to this.”

Communications Director at Aldi UK, Richard Thornton says:

“It’s really important that we get people thinking about Aldi and considering us for their Christmas shop.”

For more info on Desserts by Dre click HERE.

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