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Nelson Mandela’s daughter is calling on the people of Liverpool to mark next month’s Mandela Day by spending 67 minutes improving the lives of others.
Supported by Liverpool City Council, the My67 campaign has been established by charity Mandela8 in partnership with Dr Makaziwe ‘Maki’. It aims to mark the 67 years Nelson Mandela fought for social justice by encouraging people to give up 67 minutes of their time to help others.
Mandela Day takes place on Thursday 18 July – Nelson Mandela’s birthday – and anyone wishing to be part of the uplifting initiative is being asked to carry out their good deed either on the day itself, or anytime that week.
The call-out has the backing of legendary American singer and member of the Jacksons, Jermaine Jackson, who has already pledged to give up 67 minutes of his time.
My67 was piloted in 2018 and was initially aimed at youngsters across the city. As part of the scheme, 170 schools received Nelson Mandela’s autobiography The Long Walk to Freedom and school pupils took part in litter picks, art projects, gardening and raised money for local charities with football fundraisers and bake sales.
Dr Maki said: “I am very happy to learn that Mandela8 will be celebrating by doing acts of kindness and goodness with the Liverpool community – it is very exciting. My father said what matters in life is not that you have lived your life, but that you have made a difference in the lives of other people. This is about showing love and compassion to your neighbours.”
Mayor of Liverpool Joe Anderson, said: “Liverpool’s connection with Nelson Mandela runs deep, and we were honoured to make him Freeman of the City in 1994.
“He campaigned to make this world a better place for 67 years and we are delighted to work in partnership with Mandela8 to ensure his legacy is never forgotten in this city.
“Marking his birthday by doing a selfless deed is a great tribute to a great man. Liverpool is a city renowned for its kindness – taking this small amount of time out of our busy lives could massively benefit the lives of others, and I hope as many people as possible become part of the My67 movement.”
Organisers are also encouraging everyone who takes part to promote their acts of kindness on social media using #mandela8my67minutes or #my67minutes.
Other organisations supporting My67 are the Liverpool City Region Combined Authority, Liverpool Learning Partnership, Africa Oyé, Unison North West, MSB, Granby Toxteth Development Trust, Prima Group, Steve Biko Housing Association and Weaver Vale Housing Trust.
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